The goal was to build a complete brand and product experience that felt simple, memorable, and scalable. Sharelink required a clear personality, a strong visual system, and a user experience that minimized friction and enhanced clarity across every touchpoint.

I built the brand from the ground up. This included the logotype, color system, mascot, website, and social media design kit. The mascot concept was based on a simple idea: parrots repeat what they hear, just like automation tools repeat and schedule content. That concept became the foundation of the brand’s personality. The blue–green palette was chosen to evoke a sense of naturalness, trustworthiness, and familiarity without becoming boring. The website was designed to be clean, responsive, and conversion-focused. Every element reflects one core idea: a simple tool with a strong & memorable identity.