The goal was to build a clear, recognizable visual identity that supports the product experience. The interface needed to be simple, engaging, and easy to navigate, while the illustrations and marketing visuals had to make the brand feel helpful, modern, and memorable.

I designed a clean UI system supported by custom vector illustrations that bring warmth and personality to the product. The character-based visuals were used consistently across the app, website, blog assets, and promotional content. Every visual decision focused on clarity, confidence, and reducing user stress, turning interview preparation into a more approachable and engaging experience