In 2021, I was hired to manage a nearly abandoned YouTube channel for a software company that sold a tool called TelegramFxCopier.
The mission? Help users understand the product, drive more traffic from YouTube, and ultimately generate sales, all without any ads or showing my face.
When I joined, the channel had under 200 subscribers. 8 months later, it had over 3.7K, and more importantly, it was ranking for competitive keywords on both YouTube and Google search results.
Here's exactly how I did it.
At first, the company asked me to create tutorial videos about how the software worked.
They wanted to link those videos inside their website help center, which made sense (duh đ ).

I started simple: clear walkthroughs, short clips, helpful titles, some got a few thousand views, but I wasnât satisfied.
Why? Because this content was helpful, but not discoverable.
It didnât bring new viewers to the channel; I was only creating content for the clients we already have.
Thatâs when I pivoted.
I started researching keywords related to the softwareâs niche:
đĄ I noticed something interesting: Most of the videos ranking for these keywords were:

So I made my move: I started producing updated versions of these high-ranking videos, with better visuals, clearer info, and stronger SEO.
Thatâs when the growth really started.


And from 200 subscribers, the channel climbed to 3.7K+ in just 6 to 8 months.
These weren't random flukes. The views were consistent because the keywords were evergreen, people were searching for them every single month.
Thumbnails: I tested everything. What worked best?

After I left, the channelâs quality plummeted.

Which proves something:
đ§ YouTube isnât just about uploading videos. Itâs about knowing what to upload, when, and why.
And if youâre doing this for a brand or a product, never forget the goal: attract â inform â convert.
Whether youâre a brand, agency, or creator⌠YouTube still works. You just need the right systems in place đ.
Or if you're just getting started and want a shortcutâŚ
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Written by: Saiid of @saiiddesigns